LCHRA August 2018 Annual Meeting

Topic: The Art of Recruitment Advertising in a Tight Labor Market

Speaker: Steve Ryden

Advertising for candidates to apply for job openings is an art and a science! The “art” is in selecting the vocabulary that accurately describe the position requirements, and simultaneously stimulates the reader to apply for appropriate reasons. In addition to qualified candidates, employers want motivated candidates and not just people who are desperate for a job and only work for money.

The “science” is using logic and common sense to place the advertisement in strategic locations so it gets noticed by the type of preferred candidates. Proper placement of the ad, where it is posted and the type of media used determined the nature of the pool of candidates.

You will learn and apply unique techniques to create ads to increase your pool of qualified, motivated candidates, and leave this presentation with a draft of a new position advertisement.

Our Speaker:

Mr. Ryden is a Human Resources professional concentrating in organization change, leadership coaching, workforce development, and human resource management systems since 1978. 

He has been a successful independent consultant since 1986 and his experience includes areas such as management development, supervisory training, organizational change support systems, teambuilding, employee involvement, performance management, career development, and human resources management processes. 

He also has served as an instructor for the Center for Management Development at Rutgers University. 

Steve is the former Treasurer and Board member of the Low Country Human Rersources Association, and a national member of the Society for Human Resources Management. Steve holds a Master of Science in Industrial Relations & Human Resources Management, a Bachelor of Arts in Psychology, both from Rutgers University, and various Human Resources program certifications.

Steve currently resides in Beaufort County, South Carolina with his lovely wife, Louise, and enjoys his life-long hobby playing saxophones in several local bands and musical groups.