Transparency in Health Care with Aneta Babamov

Traditional health insurance may drive people down set paths of network providers, unseen negotiated rates and treatment paths recommended by the first doctor they see. The result? A lack of necessary information to make empowered decisions. With the Bind personalized health plan, members have transparency. They can check costs and compare treatment options in advance of making an appointment. Even better, lower costs are tied too higher-value care. With this price visibility, Bind members choose differently.

Aneta Babamov, based in Tampa, Florida, is a Bind (now Surest) sales executive serving mid-market employers and brokers in the Southeast. She draws on more than 23 years of experience working with brokers, employee benefits administrators and health insurance professionals through roles at UnitedHealthcare, Aetna and Sun Life Financial. A deep understanding of the regional health care market and the opportunity to work at an innovative company brought Babamov to Bind, where she leads sales efforts in Alabama, Florida, Mississippi and the Carolinas.